Write short notes on the following

1.Write short notes on the following:

 

(a) Local products, national products, international products and global products

(b) Country of origin trend in international marketing

(c) Labelling and packaging in international marketing

(d) Product positioning in international marketing

(e) International product marketing strategies.2. Visit a shop/franchisee of a multinational firm that sells luxury goods. Compare the product feature and price with that of a similar product of a local firm. 2.Standardized Pricing Strategy visualizes the entire international markets as one single unit and the international marketing firm will devise a policy whereby

(a) Market prices for the product remain the same in all the markets

(b) market prices differ from country to country

(c) Market prices differs in home country

(d) Market prices differ in other countries

(e) Market prices differ in all countries

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