Why are conversion and attrition rates important in evaluating the performance of an e-commerce site?

Examination questions

1 You are developing a testing plan for an e-commerce site. Outline five key aspects of the site you would test.

2 Data migration is often overlooked in implementation planning. Explain what data migration is and explain when it may need to occur for creation of an e-commerce site for an existing business.

3 Analyse the advantages and disadvantages of a soft versus hard website launch.

4 Explain the following terms and suggest which is the most useful in measuring the effectiveness of a website.

(a) hit

(b) page impression

(c) site visit.

5 Why are conversion and attrition rates important in evaluating the performance of an e-commerce site?

6 Suggest three key measures that indicate the contribution of an e-commerce site to overall business performance for a company with online and offline presence.

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