What product design will maximize the number of children in the sample who prefer the new dry cereal?

Burnside Marketing Research conducted a study for Barker Foods on several formulations for a new dry cereal. Three attributes were found to be most influential in determining which cereal had the best taste: ratio of wheat to corn in the cereal flake, type of sweetener (sugar, honey, or artificial), and the presence or absence of flavor bits. Seven children participated in taste tests and provided the following part-worths for the attributes (see Section 13.4 for a discussion of part-worths):

a. Suppose that the overall utility (sum of part-worths) of the current favorite cereal is 75 for each child. What product design will maximize the number of children in the sample who prefer the new dry cereal? Note that a child will prefer the new dry cereal only if its overall utility is at least 1 part-worth larger than the utility of their current preferred cereal.

b. Assume that the overall utility of the current favorite cereal for children 1 to 4 is 70, and the overall utility of the current favorite cereal for children 5 to 7 is 80. What product design will maximize the number of children in the sample who prefer the new dry cereal? Note that a child will prefer the new dry cereal only if its overall utility is at least 1 part-worth larger than the utility of their current preferred cereal.

find the cost of your paper

Describe the Form of some ordinary objects around you, in accordance with Plato’s theory.

Describe the Form of some ordinary objects around you, in accordance with Plato’s theory. How do you know whether an object is defined by one Form or another? What can….

In what sense is it fair and in what sense is it not fair to treat everyone equally—for example, in the distribution of salaries and payment for services?

In what sense is it fair and in what sense is it not fair to treat everyone equally—for example, in the distribution of salaries and payment for services? Should someone….

Provide your initial discussion post to the question.

Discussion: Sampling Methods Sampling refers to the collection of data. The five primary sampling methods are discussed in section 1.2 of the textbook for this module and include: Simple random….