The case refers several times to the culture of CRH plc. Discuss the culture of CRH plc using any theoretical approaches you feel may be applicable

Answer ALL the following questions:

1. The case refers several times to the culture of CRH plc. Discuss the culture of CRH plc using any theoretical approaches you feel may be applicable.

2. Using any academic models with which you are familiar, assess the competitive environment of CRH plc in the building materials industry.

3. Comment on the likely usefulness of the SWOT analysis for CRH plc.

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