Technological Revolution in Advertising

MAKT 355 Spring 2015 semester
Project Guidelines

A. Topics you could write on as the following (select one):
1- Women in Kuwaiti Media
2- Men in Kuwaiti Media
3- Islam in Kuwaiti Media
4- Hala February in Kuwaiti Media
5- Advertising campaign effect in success the organization in the following fields:
a. Health: (Fight against Smoking, Drugs, Cancer disease)
b. Environment
c. Education
d. Business (Automotive, Food & Beverage, Travel & Tourism, Real Estate, Telecommunicating, Banking)
6- Technological Revolution in Advertising
7- Role of internet and interactive media in an IMC Program
8- Publicity Vs. Privacy
9- Public Relation Impact on company’s ability to achieve its objectives
10- Using Integrated Direct Marketing for Competitive Advantages
11- Importance of Sales Promotion in Companies IMC
12- Role of Personal Selling in IMC Program

B. If you wish to do this project individually : Total world required 2500- 3000 words
C. Or you can do it as Group Assignment 2-3 students maximum: you & other student”: Total world required 4000- 4500 words.
Female Student should work with female student, while male student should work with male student.
D. Students’ Project Outlines to be sent to the professor for approval
E. Format required:
• Font: Arial
• Font Size: 12
• Line spacing between rows: Double

F. Cover page required , and should includes the followings:
• Advertising & Promotion MRKT 355
• AUK University
• Project’s Name/ or Title:
• Prepared By student’s name:
• Student Number:
• Words count ( )
• Professor’s name:
• Date of submitting the project:
Every page of your project should include at the bottom – right corner: your First name, Last name
G. Index & Executive Summary are required
H. Citation, Bibliography, Appendix (if using) should be documented: APA/ or MLA Citation Style to be used. Website bellow shows the rule & examples

I. You will be graded on
o Cover page
o Table of content
o Executive summary
o Introduction
o Project Body/ Content: IMC Application & Implementation & analysis,
o Conclusions
o Recommendation.

find the cost of your paper

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