Introduction Bayern Motoren Werke AG (BMW) is a German motorcycle, automobile, and engine-manufacturing organization that came into operation back in the year 1916 (Papasolomou & Kitchen, 2011). BMW has been….
Summarize and discuss this paper “Larentis, Organizational culture and relationship marketing: an interorganizational perspective
Summarize and discuss this paper “Larentis, F., Simone Antonello, C., & Slongo, L. A. (2018). Organizational culture and relationship marketing: an interorganizational perspective. Revista Brasileira de Gestão de Negócios, 20(1), 37–56.”. Link https://www.researchgate.net/publication/321784261
Instructions and format:
· SUMMARY: Summarize the article in your own words. This should be in the 200 word or more.
· DISCUSSION: Using 300-350 words, write a discussion, in your own words the way the article relates to the selected Key Term “interorganizational relationships”. A discussion is not rehashing what was already stated in the article, but the opportunity for you to add value by sharing your experiences, thoughts and opinions. This is the most important part of the assignment.
· REFERENCES: All references must be listed at the bottom of the submission–in APA 6 format.