International Hospitality and Tourism Marketing
An evaluation of the marketing environment analysis for a designated tourism and hospitality organisation AND an analysis of the available market segments and existing target markets.
The Mid-Term assignment requires you to assume the role of a marketing executive who has to evaluate the marketing environment and to assess the possible target markets for this organisation. The client is very keen for you to adhere to the following: 1. Critically analyse the external, internal and competitive environments facing the chosen organisation, drawing the findings together with a SWOT analyses to assess the organisation’s strategic position and to highlight possible strategic directions for the company. 2. Critically analyse the available market segments and the appropriate target markets for the designated….