Topic: Habitual Adoption of Loyalty Reward Program Membership – Drivers and Effects
Loyalty Reward Program and Its Membership Drivers – Why do consumer become a member? Effects – How does it affect the firm and the consumer? Role of Habit: What are the consequences (to the firm and to the individual) of consumers joining numerous loyalty reward programs out of habit? What are the drivers of such habitual adoption? What are the effects of such habitual adoption for the firm? Strategy Recommendations
Introduction: Loyalty program (LP) Habitual adoption of the LP Possible effects of the habitual adoption of the LP Factors Influencing Habitual Adoption of the LP: List down the factors (five to six factors) Define the factors Discuss how each factor is linked with the….