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Critically discuss whether they could use one policy effectively with both their consumer and their trade customers. (

Bricks and Things Ltd., a builder’s merchant, use a promotional policy of ‘above the line’ for its consumer customers and ‘below the line’ for its trade customers. Critically discuss whether they could use one policy effectively with both their consumer and their trade customers.

 

 

 

 

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You have been asked to write a 300 word report to the board of directors identifying and explaining the key elements that you would include in an advertising campaign to help fill the aircraft throughout the year.

You are the marketing manager for your national airline. The board of directors have the opportunity for two extra slots per day flying from Birmingham Airport, which is located in the centre of England near Birmingham, the second largest city in England. You have been asked to write a 300 word report to the board of directors identifying and explaining the key elements that you would include in an advertising campaign to help fill the aircraft throughout the year.

 

 

 

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Using relevant examples as appropriate, critically analyse this statement

Ethical Advertising is just a cynical excuse to charge higher prices’. Using relevant examples as appropriate, critically analyse this statement

 

 

 

 

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Using relevant local and national examples to illustrate your answer, evaluate the effectiveness of your country’s ‘Trades Description’ legislation.

Using relevant local and national examples to illustrate your answer, evaluate the effectiveness of your country’s ‘Trades Description’ legislation.

 

 

 

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Using examples from local and national organisations show how you will support your proposals at the board meeting to discuss your strategy.

As Marketing Director of Easy Stay Hotels Ltd., you have decided to recommend to the board of directors that to promote business ready for the main tourist season, a ‘Through the line’ promotion strategy will be effective. Using examples from local and national organisations show how you will support your proposals at the board meeting to discuss your strategy.

 

 

 

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Fully evaluate the effectiveness of two examples of ‘above the line’ promotion undertaken by your national airline in the past 5 years

Fully evaluate the effectiveness of two examples of ‘above the line’ promotion undertaken by your national airline in the past 5 years

 

 

 

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Write a 300 word report to the national brand manager for your country showing why Unilever will need to use different forms of advertising when promoting the products to the end user and the independent retailer

You are the brand manager for Unilever with responsibility for the Persil range of products. Write a 300 word report to the national brand manager for your country showing why Unilever will need to use different forms of advertising when promoting the products to the end user and the independent retailer

 

 

 

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Using examples from organisations that you have studied, critically demonstrate the difference in purpose between ‘persuasive’ and ‘informative’ advertising

Using examples from organisations that you have studied, critically demonstrate the difference in purpose between ‘persuasive’ and ‘informative’ advertising

 

 

 

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Fully discuss and evaluate the importance to Sunny Hotels Ltd. of providing levels of service according to the type of customer that they are serving

As the general manager of a high quality department store; write a 400-word report to the company managing director analysing the visible and invisible costs and benefits of providing a high quality customer service.

 

 

 

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A regional hotel chain has decided to become a national enterprise. Critically analyse the benefits and risks of the business adopting a mission statement

A regional hotel chain has decided to become a national enterprise. Critically analyse the benefits and risks of the business adopting a mission statement

 

 

 

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