Describe the Form of some ordinary objects around you, in accordance with Plato’s theory. How do you know whether an object is defined by one Form or another? What can….
examine the process of product extension and product standardisation in international markets.
1.Product standardisation is the process of marketing a product in international markets by
(a) Affecting little change in the basic nature of the product
(b) Introducing new products
(c) Altering the basic nature of the product
(d) Changing product as well its positioning
(e) Changing only the product positioning
2. Briefly examine the process of product extension and product standardisation in international markets. 3. What are the challenges to product adaptation in international marketing? Explain the process with the help of examples of product adaptation undertaken by a product.