Examine core concepts of marketing and the role of marketing in business and society ?

Assessment Details and Submission Guidelines BB105 Marketing Principles School School of Business Course Name Unit Code BB105 Unit Title Marketing Principles Trimester Trimester 3, 2020 Assessment Author Dr.Gayathri Chethi Assessment Type Group Report/Assignment Assessment Title Group Assessment Unit Learning Outcomes Addressed: ? Examine core concepts of marketing and the role of marketing in business and society ? Assess appropriate marketing mixes for specific industries ? Develop marketing strategies in order to achieve a competitive market advantage ? Apply knowledge and skills to real-world experiences through integrated marketing plans ? Determine unique marketing mixes and selling propositions forspecific product offerings Weight Assessment Part 1 – Marketing Mix Report– 20% Assessment Part 2 – Presentation – 10% Total Marks Assessment Part 1 – Marketing Mix Report – 20 marks Assessment Part 2 – Presentation – 10 marks Word limit Assessment Part 1 – Marketing mix Report – 2000 words Release Date Week 3 Due Date Assessment Part 1 – Marketing Mix Report – Week 10 Assessment Part2 – Presentation – Week 10 Submission Guidelines ? All work must be submitted on Moodle by the due date along with a completed Assignment Cover Page. ? The assignment must be in MS Word format, 1.5 spacing, 11-pt Calibri (Body) font and 2 cm margins on all four sides of the page with appropriate section headings. ? Reference sources must be cited in the text of the report, and listed appropriately at the end in a reference list using APA 6th edition for the School of Business. For guidance, See https://library.mit.edu.au/referencing/APA Extension If an extension of time to submit work is required, an Application for Special Consideration and supporting documentation must be submitted directly to the School’s Administration Officer via your MIT AMS login: https://online.mit.edu.au/ams. You must submit this application no later than three working days after the due date of the specific piece of assessment or the examination for which you are seeking Special Consideration. Academic Misconduct Academic Misconduct is a serious offence. Depending on the seriousness of the case, penalties can vary from a written warning or zero marks to exclusion from the course or rescinding the degree. Students should make themselves familiar with the full policy and procedure available at: http://www.mit.edu.au/about-mit/institutepublications/policies-procedures-and-guidelines/Plagiarism-Academic-MisconductPolicy-Procedure. For further information, please refer to the Academic Integrity Section in your Unit Description.

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