evaluate the concepts, models and course of actions that are consistent with the strategic direction of business organisations.

ASSESSMENT BRIEF – 2 COURSE: Bachelor of Business / Bachelor of Accounting Unit Code: BO1BSRE301 Business Strategy Unit Title: Business Strategy Type of Assessment: Individual Essay Length/Duration: 1500 words Unit Learning Outcomes addressed: 1. Critically evaluate the concepts, models and course of actions that are consistent with the strategic direction of business organisations. 2. Analyse an organisation in its context from a strategic perspective 3. Demonstrate the ability to think critically in relation to the strategic decisions of business organisations through real-world scenarios. 4. Analyse a critically reflective, well-structured business case. 5. Apply the conceptual frameworks learned in this unit on a real-life organisation, its present business position, its long-term direction, its resource and competitive capabilities, the effectiveness of its business strategies, and its opportunities for gaining a sustainable competitive advantage. Submission Date: We Week 9 Assessment Task: Individual Essay Total Mark: 15 marks Weighting: 20% 1 15% Students are advised that submission of an Assessment Task past the due date without a formally signed approved Assignment Extension Form (Kent Website MyKent Student Link> FORM – Assignment Extension Application Form – Student Login Required) or previously approved application for other extenuating circumstances impacting the course of study incurs a 5% penalty per calendar day, calculated by deduction from the total mark. For example. An Assessment Task marked out of 40 will incur a 2 mark penalty for each calendar day. More information, please refer to (Kent Website MyKent Student Link> POLICY – Assessment Policy & Procedures – Student Login Required)

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