evaluate and develop a critical and reflective awareness of the importance of the application of finance to decision making within organisations



Assessment :

Learning Outcome Assessed:

3. To evaluate and develop a critical and reflective awareness of the importance of the application of finance to decision making within organisations.





You are to prepare an evaluation of Apple Inc.


The aim of the case study is to evaluate the strategic financial management of the company.


You should identify and explore the factors that have affected the current development and financial position of Apple Inc and evaluate the future potential for growth and change.  (76 marks : 2,280 WORDS)


It is expected that you will apply a strong academic framework using the Grundy 11 stage process (see below for details) and employing numerical data extracted from the company accounts to sustain your analysis.


You are expected to provide evidence of critical assessment of a range of sources. The exploration of relevant source materials should be clearly evidenced to support your arguments.


Your analysis should include relevant quantitative and qualitative data.

[A bibliography is required]


You should present your evaluation in the form of an informal report.



11 step process offered by Grundy (pgs 91-99) Exploring Strategic Financial Management for establishing the strategic health and financial performance of a company by interpreting annual reports and accounts







Additional Information

Module Content

1   Financial accounting – financial reporting/ statements/corporate financing/financial control techniques/cash flow management

2   Management and cost accounting – operational/implementation/strategic financial decision making/performance measurement

3   Investment decisions – appraisal/ risk/financing /capital rationing/strategy/acquisitions/rationing/strategy/acquisitions & mergers

4 Value based management – shareholder value/ valuation/ethical issues

Resources to support students

Arnold G “Corporate Financial Management”, 3rd edition (2007) FT/Prentice Hall

Brearley & Myers “Principles of Corporate Finance” 7th ed. (2001) McGraw Hill

Drury C. “Management & Cost Accounting” (2007) 7th Edition Business Press Thomson Learning

Coombs H.M. Jenkins, D.E. Public Sector Finance Management (2002) FT/Prentice Hall

Grundy, T.  “Exploring Strategic Financial Management” (1998) FT/ Prentice Hall

Johnson, Scholes & Whittington “Exploring Corporate Strategy” (2008) FT / Prentice Hall

Jones R. Pendlebury M Public Sector Accounting (2000) FT/Prentice Hall

Neale& McElroy “Business Finance A Value-Based Approach” ( 2004) FT/ Prentice Hall

Proctor, R. “Managerial Accounting for Business Decisions” (2006) F/T Prentice Hall

Simon & Schuster Riahi- Belkaoui  A.  “Accounting Theory” 5th edition (2004) Thomson Learning



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