Describe the key strategies that Jeff Bezos employed to grow the company during the past 23 years.

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In July of 1994, Jeff Bezos launched, initially as an online book retailer. In 2016, the company reported $136 billion in revenues. Your research assignment is to understand how Jeff grew this company so fast. Begin your essay by describing the key strategies that Jeff Bezos employed to grow the company during the past 23 years. Use credible sources and research to support and explain.

This is not an “opinion Essay,” it is purely a research essay within which you report findings from credible resources for the majority of the essay. At the end of the essay, draw your conclusion regarding the

(a) strategies employed,

(b) missteps that occurred, and finally

(c) what future strategies you would recommend Mr. Bezos employ to continue growth.




  1. Use the attached APA formatted Essay Template for this assignment.
  2. Properly cite your your expert resources using APA 7th citations rules. Also, use proper APA referencing guidelines in your “References” (bibliography) section at the end of your papers.
  3. Should be 1300 words and should include a
  4. minimum of 3 cited credible sources.
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