Category Archives: Marketing

M/s. ABC Ltd. is a medium – sized engineering company production a large-range of product lines according to customer requirements. It has earned a good reputation as a quick and reliable supplier to its customers because off which its volume of business kept on increasing. However, over the past one year, the managing director of the company has been receiving customer complaints due to delays in dispatch of products and at times, the company has to pay substantial penalty for not meeting the schedule in time.

The managing director convened an urgent meeting of various functional managers to discuss the issue. The Marketing Manager questioned the arbitrary manner of giving priority to products in manufacturing line, causing delays in products that are in great demand and over-stocking of….

Helen Bowers was stumped. Sitting in her office at the plant. she pondered the same questions she had been facing for months: how to get her company’s employees to work harder and produce more. No matter what she did, it didn’t seem to help much. Helen had inherited the business three years ago when her father, lake Bowers. passed away unexpectedly. Bowers Machine Parts was founded four decades ago by lake and had grown into a moderate-size corporation. Bowers makes replacement parts for large-scale manufacturing machines such as lathes and mills. The finn is headquartered in Kansas City and has three plants scattered throughout Missouri. Although Helen grew up in the family business, she never understood her father’s approach. lake had treated his employees like part of his….

You are hired as a product manager at a camping product company that has developed a new lightweight, collapsible drinking cup for backpackers. You are considering two alternative prices for the product – $15.00 (higher than market average) or $7.50 (lower than market average). Research has estimated that at the $15.00 price the first-year market will be 200,000 units, plus or minus 20%. At the $7.50 price the first-year market is estimated at 600,000 units, plus or minus 30%. In either case, manufacturing costs (variable costs) will be $5.00 per unit and fixed costs for plant and equipment will be $100 thousand. Since the product will simply be added to the company’s line, other expenses, such as advertising costs, will be minimal. You estimate $25 thousand at either….

You work for a major restaurant in your town. The manager is facing cost pressures from rising food prices and says she needs to raise revenues. She decides to reduce the size of the meal portions and use cheaper cuts of meat and fish in some entrées while holding the menu prices constant. She tells you and other staff members not to mention the changes to customers and to deflect any questionsor complaints you hear. The descriptions in the menu will not be changed, she says, “because the printing costs would be too high.” (7 Marks)

i. A customer of your restaurant complains about the quality of the food being compromised. What would you do to satisfy that customer? (3 Marks)

The restaurant continuously advertises about the quality ingredients….

Please describe your experience with the course. What do you feel you’ve learned that will help you in your future career? What was the most interesting part of the course? Did you feel the course was easy or difficult?

Choose a business-to-consumer (B2C) or business-to-business (B2B) company that uses target marketing. Then, you will need to complete the following list:

Briefly introduce the company you have chosen. Gather examples of its activities and products that support its business model. Remember to properly cite and reference the sources of information you find. You should have at least two references from business-related or news websites. Explain each of the four bases for segmenting consumer markets or each of the five bases for segmenting business markets. In the company you chose, describe which of these bases for segmenting markets is used, and describe how the selected segmenting options are achieved. Examine how these factors influence the promotional strategies of your chosen company.

Your essay must be at least four pages….

International Business Study:

The purpose of this assignment is to:

· Allow you to apply your understanding and knowledge of international business concepts by explaining how they influence a company’s decision to conduct business in foreign countries.

· Familiarize you with information sources for international business, foreign countries, and their business cultures.

· Practice and improve effective business communication skills.

This project requires you to conduct an analysis and identify they key information needed to support a recommendation about a company’s plans to launch a business in a foreign country.

The study submission will include a 4-6 page, doubled spaced, properly cited using at least 5 separate sources, written paper using 12 pt Times New Roman font and 1-inch margins (APA 7th edition style)….

International Business Study:

The purpose of this assignment is to:

· Allow you to apply your understanding and knowledge of international business concepts by explaining how they influence a company’s decision to conduct business in foreign countries.

· Familiarize you with information sources for international business, foreign countries, and their business cultures.

· Practice and improve effective business communication skills.

This project requires you to conduct an analysis and identify they key information needed to support a recommendation about a company’s plans to launch a business in a foreign country.

The study submission will include a 4-6 page, doubled spaced, properly cited using at least 5 separate sources, written paper using 12 pt Times New Roman font and 1-inch margins (APA 7th edition style)….

Go online and find at least two sites with definitions of fast tracking and crashing a project schedule.

Prepare proper reference citations for the sites you located, using APA style. In your own words, write definitions for project fast tracking and project crashing. Consider the plan you prepared for the software system testing project in question 1 above. If you were informed by management that you must reduce the planned duration of the project by five days, describe how you, as a project manager, could crash or fast track this project. Be specific in identifying exactly what could be changed in the project plan for each option. (continuation of question 2.3) If the request to speed up the project occurs after day 25 of the original schedule, what is….

You are a product manager for one of LVMH brands, you are required to develop a new product for launch into the Chinese market to address the issues outlined in the above case. You are required to provide report to the Board outlining the reasons for the choice of the new product.

You will produce a 1200 word (+/- 10%) report for the Executive Committee that describes the following key areas:

1. Describe the new product

2. Undertake a SWOT analysis to support your decision.

3. Undertake STP (segmentation, targeting and positioning) analysis to support your decision.