Category Archives: Management

BMW Marketing Excellence

Introduction

Bayern Motoren Werke AG (BMW) is a German motorcycle, automobile, and engine-manufacturing organization that came into operation back in the year 1916 (Papasolomou & Kitchen, 2011). BMW has been globally known for the way that it uses segmentation to produce and market its products. This paper will focus on the assessment of BMW’s marketing and segmentation and make the necessary recommendations on what can be done to improve.

Question One: How BMW Segments its Consumers

It has been documented that BMW experienced explosive growth when it managed to target a particular market segment successfully (Müller-Ötvös, Robertson & Segler, 2005). BMW segments its consumers majorly based on their demographic, psychographic, as well as behavioral factors. From the case, BMW started targeting consumers who wanted their car to depict….

Critically analyse the utility and potential negative consequences of socialisation and behaviour modification techniques. How ethical is it for the transformational manager to utilise these techniques?

Completing the assignment The following pointers will help you develop and complete your assignment: A high-level of critical analysis i.e. a greater depth of understanding of the subject, is required for MBA than at undergraduate level. It is expected that you will draw on the wider academic literature and apply this via examples to your own organisation. The question asks you to differentiate between socialisation and behaviour modification therefore, for example, you might examine: – at what stage(s) when employing staff you would utilise these techniques – who you would apply them to – what the key differences between these two techniques are – what the aims/goals of using them are – how, in detail, you would apply them – how you would provide evidence for success –….

Summarize and discuss this paper “Larentis, Organizational culture and relationship marketing: an interorganizational perspective

Summarize and discuss this paper “Larentis, F., Simone Antonello, C., & Slongo, L. A. (2018). Organizational culture and relationship marketing: an interorganizational perspective. Revista Brasileira de Gestão de Negócios, 20(1), 37–56.”. Link https://www.researchgate.net/publication/321784261

_Organizational_Culture_and_Relationship_

Marketing_An_Interorganizational_Perspective

Instructions and format:

· SUMMARY: Summarize the article in your own words. This should be in the 200 word or more.

· DISCUSSION: Using 300-350 words, write a discussion, in your own words the way the article relates to the selected Key Term “interorganizational relationships”. A discussion is not rehashing what was already stated in the article, but the opportunity for you to add value by sharing your experiences, thoughts and opinions. This is the most important part of the assignment.

· REFERENCES: All references must be listed at the bottom of the submission–in APA….

introduce and promote innovative practices in your practice environment or target organisation.

ASSESSMENT 2: Project 2

Student Instructions For this assessment task, you will need to introduce and promote innovative practices in your practice environment or target organisation.

This project requires you to compile work samples as evidence of your role (As Manager) in the following:

· Planning the introduction of innovative thinking and practices in the target organisation, including:

· identifying and accessing adequate resources for innovation to occur

· establishing organisational mechanisms, systems and processes to support innovation

· initiating and fostering communication, consultation and engagement with key stakeholders, as necessary.

· Supporting the introduction of new practices by:

· using team development approaches to build skills that support innovation

· using a range of techniques and tools to generate new ideas and thinking

· devising and implementing mechanisms to promote knowledge….

Leadership Book Review

Leadership Book Review

Instructions and Grading Rubric

This project requires you to complete a formal book review of a book that is new to you, selected from a list of books on leadership that is published in the course in Canvas. A book review is a formal type of reflective writing that is often found in journals. Book reviews are a good source of information about a book’s contents and the book’s relative quality and importance. The purpose of this assignment is for you to critically reflect on a body of work added to the required readings for this course. The literature around leadership is vast. This project will allow you to do some independent reading as well as to experience the formal book review….

Pick one of the following terms for your research: Stakeholder, corporate citizenship, reputation, corporate governance, or executive compensation.

Pick one of the following terms for your research: Stakeholder, corporate citizenship, reputation, corporate governance, or executive compensation.

Each student will select one of the key terms presented above a find 1 recent peer-reviewed academic journal article  that closely relate to the concept.

Instructions

Your submission must include the following information in the following format: DEFINITION: A brief definition of the key term followed by the APA reference for the term; this does not count in the word requirement. SUMMARY:Summarize the article in your own words- this should be in the 150-200 word range. Be sure to note the article’s author, note their credentials and why we should put any weight behind his/her opinions, research or findings regarding the key term. DISCUSSION:Using 300-350 words, write a discussion, in….

The Power of Entrepreneurship

Business Environment, Innovation & Entrepreneurship

MBA-515-21393

Module 2: The Power of Entrepreneurship

Bruce Crochetiere

Module 1: Introductions

Attendance

Assignment 1: Recap

The Power of Entrepreneurship

Assignment 2

Building your Business Plan

January 28 Class Guest APA Instructor

Assignment 1: Recap

Your Attributes (Start thinking about your business)

The Four Agreements by Don Miguel Ruiz

Be Impeccable with your Word

Don’t Take Anything Personally

Don’t Make Assumptions

Always Do your Best

The Power of Entrepreneurship

In 2018 there where 30.2 million small businesses in the US 99.9% of all U.S. Businesses

Small Business is defined as 500 or fewer employees

Small Business employees 58.9 million which is 47.5 of all U.S. employees

Small business exporters 287,835 in 2018

Creative Destruction “process of industrial mutation that incessantly revolutionizes the economic….

Why does maintaining fluid balance in older people require a higher water intake than in a normal, healthy adult under age 40?Why does maintaining fluid balance in older people require a higher water intake than in a normal, healthy adult under age 40?

For this assignment, make sure you post your initial response to the Discussion Area by Saturday, October 5, 2013.

 

Fluid, Electrolyte, and pH Balance

Utilizing knowledge from your learning and assigned readings, respond to the following questions:

Why does maintaining fluid balance in older people require a higher water intake than in a normal, healthy adult under age 40? Why does potassium concentration rise in patients with acidosis? What is this called? What effects does it have? Saline solution is used to reverse hypotonic hydration. Are body cell membranes permeable to saline? Explain your response. Explain the renin-angiotensin mechanism. Explain how ADH compensates for blood that contains too many solutes. Posted: 6 years ago Due: 07/10/2013 Budget: $15

Think about how you may be an active participant in improving gender equality in our society.

Hello

I need help with my Sociology paper.

I need 1 to 2 pag paper.

The question is:

Sociology studies how socioal conditions affect human behavior. In understanding society and social problems, sociologists provide insight into how society might be improved. How might you take what you've learned from this class and improve gender equality in society ? For example, if you now understand the effect of the media on gilr's routes you may take. You could start at the individual level, like in your own family, or you could be part of a social movement, like Dolores Huerta was. Think about how you may be an active participant in improving gender equality in our society.

 

Thanks

Posted: 6 years ago Due: 06/05/2014 Budget: $5

create a SWOT regarding the efforts involved with organizing an essay.

Discussion Question 

Let’s do something a little different!  We are going to create a SWOT regarding the efforts involved with organizing an essay.  (Yup, that’s right—we are going to use a business tool in an English course!)  Given your experience with organizing essays and the materials in this course, create a list addressing the following: •Strengths realized by taking the time and effort to organize an essay •Weaknesses encountered while organizing an essay •Opportunities you have encountered while organizing an essay •Threats you have felt/experienced while organizing an essay  Try to come up with three items for each letter: S, W, O, and T.  Then use a few sentences to summarize your thoughts about the SWOT analysis of organizing essays.  For example, after performing the SWOT, ask yourself,….