The report should provide an analysis of the company’s strategic, financial and stock market performance over the last five years.
The report should be addressed to a potential investor in the company’s shares and should include your recommendation to that investor as to the desirability of investing (or not) in the short, medium or long term.
The main body of your report should be structured into the following sections:
This section should provide a brief company history, an outline of the industry and of the company’s position within it.
2. Strategic Analysis
The strategic analysis should contain reference to the broad environment, industry and competitors, and, most importantly, to the company itself. It should include:
a. A PEST(LE) analysis b. An analysis of the industry including….