What does BMW do well to market to each segment group? Where could it improve its marketing strategy?
3. Should BMW ever change its tagline, “The Ultimate Driving Machine”? Why or Why not? can someone please help me with this?
Question: 1. How does BMW segment its consumers? why does this work for BMW? Case Study #1 – BMW ,page 272.The assignment needs to be at least three pages in length.
Be sure to follow the APA formatting for this assignment. What are the critical issues or problems? What are the alternatives? What recommendations can be made? How can you justify your strategy?