Category Archives: advertising

What are the strategic priorities for Foreign brands advertising in China.

Critical Paper 10,000 words

 

Having produced a research proposal for your PAS 2 assignment in Semester 2, it is now time for you to embark on the research that you outlined in that proposal; this is called your ‘Final Project’. It will involve you conducting research and writing it up as a ‘Critical Paper’. During your Final Project you will be expected to put into practice the research and analytical skills that you have learned on the programme. The ‘Critical Paper’ will focus on a contemporary advertising and/or branding issue, investigating this issue thoroughly by collating, critically analysing and commenting on the ideas and viewpoints of others, together with those of your own. This way, the emphasis could easily be on secondary research providing that you design and plan it….

What are the strategic priorities for Foreign brands advertising in China.

Critical Paper 10,000 words

 

Having produced a research proposal for your PAS 2 assignment in Semester 2, it is now time for you to embark on the research that you outlined in that proposal; this is called your ‘Final Project’. It will involve you conducting research and writing it up as a ‘Critical Paper’. During your Final Project you will be expected to put into practice the research and analytical skills that you have learned on the programme. The ‘Critical Paper’ will focus on a contemporary advertising and/or branding issue, investigating this issue thoroughly by collating, critically analysing and commenting on the ideas and viewpoints of others, together with those of your own. This way, the emphasis could easily be on secondary research providing that you design and plan it….

What are the strategic priorities for Foreign brands advertising in China.

Critical Paper 10,000 words

 

Having produced a research proposal for your PAS 2 assignment in Semester 2, it is now time for you to embark on the research that you outlined in that proposal; this is called your ‘Final Project’. It will involve you conducting research and writing it up as a ‘Critical Paper’. During your Final Project you will be expected to put into practice the research and analytical skills that you have learned on the programme. The ‘Critical Paper’ will focus on a contemporary advertising and/or branding issue, investigating this issue thoroughly by collating, critically analysing and commenting on the ideas and viewpoints of others, together with those of your own. This way, the emphasis could easily be on secondary research providing that you design and plan it….

Open your web browser and search for recent health care advertisements from similar health care services, facilities, or other health sector-related occupations (e.g., labor supply, productivity improvement, technology, or personnel benefit design).

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Open your web browser and search for recent health care advertisements from similar health care services, facilities, or other health sector-related occupations (e.g., labor supply, productivity improvement, technology, or personnel benefit design).

Review the rubric for grading guidelines.

Select three advertisements and deconstruct each one to evaluate the marketing strategies employed.

Write a 525- to 700-word paper evaluating the advertisements you selected and how they are effective or ineffective in their design.

Effectiveness addresses ‘results.’ Did the ad influence you to take a further action?

 

Cite at least 3 reputable references to support your assignment (e.g., trade or industry publications, government or agency websites, scholarly works, or….