A theoretical and empirical demand analysis from a review of the literature on an appropriate sport or sports market

Using relevant economic research concepts, theories and literature examining the topic

• Effects of supply and demand will be the main theme.

• A good description of the literature out there on your chosen sport / sports market and what that literature is telling us

• An assessment of where the consensus lays and why

• Where is the field right now?

• What is the future direction?

• Are there some key questions that need to be answered?

• What suggestions do you have for those making management decisions in the field?

• What does the research tell them how they could implement change or ensure future success?….

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