Please ensure that this plan addresses the above criteria. Additional insights incorporated into the plan will be rewarded. You can also view the sample’s that I have attached to see and know what this is meant to look like
STRUCTURE OF THE MARKETING PLAN
Select a small or medium-sized organisation, charities or public service having marketing orientation and operation. You can also propose a marketing plan for a new organisation that you would like to develop. Prepare a marketing plan for the organisation using a standard format of a marketing plan (see below).
1.0 EXECUTIVE SUMMARY
1.1: A one-and-a-half page (maximum) executive summary
1.2.1 A brief introduction of the company in terms of major product/services and the industry within which the organisation is operating.
1.2.2 The vision,….