Daily Archives: April 15, 2020

Select a small or medium-sized organisation, charities or public service having marketing orientation and operation. You can also propose a marketing plan for a new organisation that you would like to develop. Prepare a marketing plan for the organisation using a standard format of a marketing plan

Please ensure that this plan addresses the above criteria. Additional insights incorporated into the plan will be rewarded. You can also view the sample’s that I have attached to see and know what this is meant to look like

STRUCTURE OF THE MARKETING PLAN

Select a small or medium-sized organisation, charities or public service having marketing orientation and operation. You can also propose a marketing plan for a new organisation that you would like to develop. Prepare a marketing plan for the organisation using a standard format of a marketing plan (see below).

1.0 EXECUTIVE SUMMARY

1.1: A one-and-a-half page (maximum) executive summary

1.2: INTRODUCTION

1.2.1 A brief introduction of the company in terms of major product/services and the industry within which the organisation is operating.

1.2.2 The vision,….

Identify questions of ethics and sustainability and analyse how they impact on one’s day-to-day work experience. b) Apply a range of ethical frameworks and develop a vocabulary for ethical issues.

a) Identify questions of ethics and sustainability and analyse how they impact on one’s day-to-day work experience. b) Apply a range of ethical frameworks and develop a vocabulary for ethical issues. b) Demonstrate the ability to apply the various frameworks that underpin how individuals and organisations make decisions on complex ethical issues. c) Analyse the impact of economic, commercial, social and environmental trends on an organisation’s ethical and Learning Outcomes sustainability behaviours.

You are supposed to develop a scheme that could in your view achieve a significant reduction in the greenhouse gas emissions from energy use by residential, industries and transportation in that city

The storyline:

You take a keen interest in community affairs in a city where you live or a city of your choice. In recent years, you have also become increasingly concerned with sustainability issues, and you would like to see local people actively involved in the promotion of greater environmental responsibility.

You are supposed to develop a scheme that could in your view achieve a significant reduction in the greenhouse gas emissions from energy use by residential, industries and transportation in that city. You believe your plan to be realistic, feasible and cost-effective.

You have spoken informally about it to the local district Councillor, who is sympathetic but slightly sceptical. She has asked you to present a report on the scheme for consideration.

Your scheme

The scheme is….

Discuss the impact of wearable technologies on consumer lifestyle

Assessment topic: In the last decade, there has been a surge in popularity in wearable technology including smart watches, activity trackers and even smart clothing. Consumers and companies are beginning to use various devices for a variety of applications. The growth of wearable technology shows no sign of slowing down. Discuss the impact of wearable technologies on consumer lifestyle Task Details: The students are required to respond to the statement above and write the responses in an essay format. The points of this assessment are to test students’ knowledge on contemporary marketing issues as well as to provide students with an at-risk assessment. The aim is to give students an early assessment with feedback to identify students who are at risk of not achieving a pass in the….

Use the knowledge that you obtained in the last modules about IS emerging technologies to present a solution plan to the Torrens management.

Task Instructions The document that you have to write for this assessment will be used as a briefing document for your employer or consulting client for the emerging technologies in IS used for the business case in the Assessment 1. Your learning facilitator should have given you some comments to improve your first assessment. You need to first address those comments to make sure that you understand the role of IS main elements in the business model. Use the knowledge that you obtained in the last modules about IS emerging technologies to present a solution plan to the Torrens management. The solution plan should be appropriately justified and illustrate to management what the expected gains of implementing your solution would ideally. Obviously, your solution should be based on….

apply Robustness Analysis in the initial design of a Swing-based booking system for a small restaurant.

Assignment1

Task Details

In this assignment, you are to apply Robustness Analysis in the initial design of a Swing-based booking system for a small restaurant. The restaurant only offers a degustation menu and there is one sitting per day. Bookings are made by telephone. Because of the popularity of the restaurant, bookings are only taken for the current week. The restaurant has 20 tables that can each seat a maximum of 4 people. If a booking is for more than 4 people, up to 4 tables can be combined, proving seating for 10 people. If the restaurant is fully booked, customers can choose to go on a waiting list. If a cancellation occurs, then the waiting list is processed as a queue.

The following 3 use cases will….

Draw a Value Stream Map for the table assembly line. Show all activity steps, material flows, information flows and inventories. Draw a timeline showing processing times and waiting times.

Chairvana’s Table Assembly Operations:

Chairvana Inc. manufactures metal tables and chairs at its plant in Paxton, Illinois. Recently hired general manager, Bob Behar, is concerned about the large inventories and manufacturing inefficiencies in the plant. The Paxton plant has two separate assembly lines – one for chairs and one for tables. Demand for chairs is significantly larger than tables, so Bob decides to tackle the table assembly process first. Bob has recently hired a summer intern, Eileen Mayer, who he asks to study the table assembly line and suggest ways to improve the process. Having recently completed a course on operations management, Eileen decides to create a value stream map for the process. Over a period of several days she collects the following information about the process.

The….

What product modifications or other changes do you recommend to make the brand even more valuable to this new target market?

1. For the past several years, in order to sustain sales and profit growth, Harley has relied heavily on baby boomers to buy a motorcycle in an effort to recapture their youth and rebelliousness. However, that market segment is quickly aging out of mainstream motorcycle-buying consumers. Identify one other market segment that you believe Harley should target more strongly in the future. What product modifications or other changes do you recommend to make the brand even more valuable to this new target market?

Is the Web set for a downward plunge to a dysfunctional future?

Essay Title: Is the Web set for a downward plunge to a dysfunctional future? In March 2019 Sir Tim Berners-Lee (the Web’s creator) told the BBC that global action is required to tackle the web’s “downward plunge to a dysfunctional future”. (BBC News, March 2019). He made the comments in an interview to mark 30 years since he submitted his proposal for the Web. Sir Tim said people had now realised how their data could be “manipulated” after the Cambridge Analytica scandal. However, he said he still felt problems such as data breaches, hacking and misinformation could be tackled. In an open letter (World Wide Web Foundation, 2019) also published at the same time he said that Governments must translate laws and regulations for the digital age, and….

Based on your knowledge of the concepts covered in first three chapters including introductory slides, present your self-reflection on any two most important concepts you learned in this course which you did not know before. How this knowledge would make your better entrepreneur for the future?

Individual Assignment Q1: Based on your knowledge of the concepts covered in first three chapters including introductory slides, present your self-reflection on any two most important concepts you learned in this course which you did not know before. How this knowledge would make your better entrepreneur for the future? In answering this question, you cannot mention anything from Table 2.1 (chapter 2) because it relates to question 2. Q2. Recall our discussion on distinguishing entrepreneurially managed firms from traditionally managed firms (Table 2.1 in chapter 2). In this regard, we covered 8 conceptual dimensions which show the difference between Entrepreneurial Focus and Administrative Focus. For example Conceptual Dimension is Strategic Orientation and the corresponding Entrepreneurial Focus relates to “driven by perception of opportunity” and Administrative Focus relates to….