1. Your task is to compare and contrast ( What similar and what difference )a well-known multi-channel firm and a well-known dot com firm (i.e. 1 firm of each type). Compare and contrast mean. So what you may avoid doing is half of you working on other company and half of you working on other company
2. YOU MUST compare and contrast as you are going. EXAMPLE, one of them has to be multi-channel which means only firms which exists in the high street and online as well such as, TESCO.COM and dot com firms is overwhelmingly its activity are online for example AMAZON. Lets say for example in China Taobao, in the UK ASOS as an example of dot com firms. People might say some dot com….