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Introduction

Bayern Motoren Werke AG (BMW) is a German motorcycle, automobile, and engine-manufacturing organization that came into operation back in the year 1916 (Papasolomou & Kitchen, 2011). BMW has been globally known for the way that it uses segmentation to produce and market its products. This paper will focus on the assessment of BMW’s marketing and segmentation and make the necessary recommendations on what can be done to improve.

Question One: How BMW Segments its Consumers

It has been documented that BMW experienced explosive growth when it managed to target a particular market segment successfully (Müller-Ötvös, Robertson & Segler, 2005). BMW segments its consumers majorly based on their demographic, psychographic, as well as behavioral factors. From the case, BMW started targeting consumers who wanted their car to depict….

Completing the assignment The following pointers will help you develop and complete your assignment: A high-level of critical analysis i.e. a greater depth of understanding of the subject, is required for MBA than at undergraduate level. It is expected that you will draw on the wider academic literature and apply this via examples to your own organisation. The question asks you to differentiate between socialisation and behaviour modification therefore, for example, you might examine: – at what stage(s) when employing staff you would utilise these techniques – who you would apply them to – what the key differences between these two techniques are – what the aims/goals of using them are – how, in detail, you would apply them – how you would provide evidence for success –….

Summarize and discuss this paper “Larentis, F., Simone Antonello, C., & Slongo, L. A. (2018). Organizational culture and relationship marketing: an interorganizational perspective. Revista Brasileira de Gestão de Negócios, 20(1), 37–56.”. Link https://www.researchgate.net/publication/321784261

_Organizational_Culture_and_Relationship_

Marketing_An_Interorganizational_Perspective

Instructions and format:

· SUMMARY: Summarize the article in your own words. This should be in the 200 word or more.

· DISCUSSION: Using 300-350 words, write a discussion, in your own words the way the article relates to the selected Key Term “interorganizational relationships”. A discussion is not rehashing what was already stated in the article, but the opportunity for you to add value by sharing your experiences, thoughts and opinions. This is the most important part of the assignment.

· REFERENCES: All references must be listed at the bottom of the submission–in APA….